About Me

I’m an online marketing professional currently working for a major B2B magazine publishing company based in South London.

My current professional interests include web analytics, the use of video and social media in integrated marketing campaigns, improving the transparency of online marketing activity and attribution models and online paid content.

I completed my Bachelors degree in Physics in 2003, and at the time of writing this, I have just put the finishing touches on my dissertation for my MBA (which I studied for at the University of Surrey in Guildford), which is a study of the factors affecting the user-acceptence of fee-based online content.